About Us


ForceBI.com is a company with a singular focus: to give you the tools, customizations, programming and training to get the most out of your business  systems.


We provide several ISV Utility add-ons for Dynamics SL which eliminate the most common data entry errors - saving you time and money.


We provide business intelligence accelerators for Dynamics SL and Salesforce.com which add this new technology to your business in less than one day.


We provide implementation and training services for Tableau Software.


By utilizing the Microsoft stack of Business Intelligence tools, companies can use familiar technologies to present data to management and executives quickly and enable them the ability to slice, dice and analyze this information      not only for historical and real-time analysis, but also correlating data for predictive analysis.


We provide an optimized SQL Server data warehouse specially constructed to work with SQL Server Analysis Services (SSAS) in a multi-dimensional database. We provide the data transformation services utilizing our proprietary and custom SQL Server Integration Services (SSIS) components that work specifically with Salesforce.com data.  These components allow you to utilize your customized Salesforce.com fields and objects by including this information in the multi-dimensional database as additional measures and dimensions.


This Business Intelligence infrastructure gives you the ability to use SQL Server Reporting Services (SSRS), Crystal Reports, Excel pivot tables, Excel Power Pivot and other tools for analysis.  Additionally, we partner with several Business Intelligence front-ent GUI partners to provide the most powerful front-end data analysis tools in the world.

Gregory Houston



With three decades of programming and software development experience, combined with C-level management and a business ownership pedigree, Gregory Houston is the quintessential technology entrepreneur.


In addition to overseeing the day-to-day operations for Force Business Intelligence (ForceBI.com), Gregory provides "in the trenches" support and programming services for companies implementing or enhancing their corporate business intelligence. He also provides solutions utilizing Visual Studio, SQL Server, and many other technologies. His history with enterprise business technology includes over 600 ERP and CRM implementations, customizations, programming and development of world-class Warehouse Management software and the region's certified 'Guru' for Business Intelligence infrastructure and predictive analytics strategy.


Prior to founding ForceBI.com in 2013, Gregory was the past President of IronWare Business Intelligence, founded in 1996. Since the mid 80's, Gregory has been a successful business entrepreneur, owning multiple grocery stores across Colorado. During this time he directed store operations and managed all finances and business development for this mid-sized retail chain. As an owner, he felt the need to improve business intelligence within his organization and shifted roles to his growing passion for logic and computer programming, ultimately field writing applications to extract and correlate financial data, enabling other executives to make more informed business decisions. This has led to his diverse background, blending executive financial management with Information Technology.




  • Tableau implementation and training
  • Salesforce.com development and integration
  • Dynamics SL development
  • Business Intelligence infrastructure
  • Data Warehousing design
  • SQL Server / T-SQL coding
  • Analysis Services implementation
  • Integration Services packages
Force Business Intelligence
6834 S. University Blvd., STE 416
Centennial, CO 80122
Phone: (303) 832-3970
Fax: (303) 832-6470


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