is a company with a singular focus:

to give you the tools, customizations, programming, and training to get the most out of your business systems.

We provide several ISV Utility add-ons for Dynamics SL which eliminate the most common data entry errors – saving you time and money.

We provide implementation and training services for PowerBI and Tableau Software.

By utilizing the Microsoft stack of Business Intelligence tools, companies can use familiar technologies to present data to management and executives quickly and enable them the ability to slice, dice, and analyze this information not only for historical and real-time analysis but also for correlating data for predictive analysis.

We provide an optimized SQL Server data warehouse specially constructed to work with SQL Server Analysis Services (SSAS). We provide data transformation services utilizing custom SQL Server Integration Services (SSIS) components that work specifically with your data.  These components allow you to utilize your custom data by including this information as additional measures and dimensions.

This Business Intelligence infrastructure gives you the ability to use SQL Server Reporting Services (SSRS), Crystal Reports, Excel pivot tables, Excel Power Pivot, and other tools for analysis.  Additionally, we partner with several Business Intelligence front-end GUI partners to provide the most powerful front-end data analysis tools in the world.

Meet The CEO

Gregory Houston


Gregory Houston brings over thirty years of experience in programming and software development, establishing himself as a respected technology entrepreneur and an insightful leader. His expertise spans C-level management and business ownership, focusing on fostering innovation and excellence in technology.

As the current leader of Force Business Intelligence, Gregory plays a pivotal role in both overseeing daily operations and providing direct programming services to enhance corporate business intelligence. He utilizes a variety of technologies, such as Visual Studio and SQL Server, to develop innovative solutions. His extensive experience includes more than 600 implementations, customizations, and developments in enterprise business technology, notably in Warehouse Management software and Voter Magic for mail ballot election tracking. Gregory is acknowledged as a regional authority in Business Intelligence infrastructure and predictive analytics strategies.

Prior to founding Force Business Intelligence in 2013, he was the President of IronWare Business Intelligence, a company he co-founded in 1996. Gregory’s entrepreneurial journey started in the mid-1980s with the ownership and management of several grocery stores in Colorado. He handled operations, financial management, and business development, showcasing his versatility in business management. His interest in enhancing business intelligence led him to shift towards roles more aligned with his passion for logic and computer programming. He began creating applications for financial data analysis, aiding executives in making data-driven decisions. Gregory’s unique combination of executive financial management and IT expertise underpins his diverse background, confirming his status as a dynamic technology entrepreneur dedicated to pushing industry boundaries.

Visit us at: or call us at: (303) 832-3970

Visit us at: or call us at:
(303) 832-3970

to learn more and schedule your personalized demo. Your election success starts here.